Park Well.Advertising, as you hopefully already know, is all about creating impressions, and a surefire way to create an impression is to work hard. But there’s more to working hard than just sacrificing everything in your life, to your clients. You need to be seen to be driven and motivated in your job. Your driving should reflect that. Not just on the road, but how you abandon your vehicle on the road when you arrive at work.
The first thing you need to know is that your vehicle
must be parked outside the agency. That’s a bold italicized must. It doesn’t matter if you have a car park in your contract and you leave it empty while others struggle to find a park. Fuck them. The closer, the more obvious the park, the better. You don’t have time to walk 23 metres and pass through security doors! Hell no! You don’t have time for that. Your clients need you.
Your car should occupy a spot as close as possible to the front door. It indicates you arrived at an unbelievably early hour. If you can secure the spot usually taken by the adjacent baker, it means you were here very early and are the most committed person in the agency.
Another great way to show how you put your job before everything else in life, including your safety, is to park your car recklessly in that front spot. On an angle. Leave your door ajar. Make it clear if you screeched into it at great speed, then jumped from the moving vehicle to get into work, such was your enthusiasm to get into the office. Park as far from the curb as you can. Block the road if necessary. An All Staff email asking whoever owns the VW Golf in the middle of St Georges Bay Rd to move it is going to send a pretty clear signal your job matters more than anything. Fuck it, sometimes, when deadlines are pending, just drive into the fucking agency. Slam it straight through the wall. But do remember to notify the alarm company.
Protip #1: Road Cones: Carry road cones in your car and mark out a spot the night before. That way you can sleep in a bit and avoid complete insanity. Almost.
Protip #2: Every now and then leave your lights on. If someone notices you can loudly announce that you arrived before dawn. If no one notices it’ll run your battery down and you can send an All Staff email drawing attention to your early arrival and ask if anyone has jumper cables.
Protip #1: Road Cones: Carry road cones in your car and mark out a spot the night before. That way you can sleep in a bit and avoid complete insanity. Almost.
A quick turnaround initiative in response to the Australian market blocking NZ apples only a few months after finally allowing NZ imports into the country after years of being banned.
I worked with Jon at Fuman to develop these graphics for this limited edition Ford Falcon. 
An angled billboard for a trucking magazine that only people up high, ie. the cab of a truck could read.
Somewhere, way back we came up with this idea. Actually Jordan has it on his blog here but we'd had it on the wall for a good couple of years before that too. So, we've been pedalling it a while, and through a peculiar series of events, it is now out.
A campaign for the freshest fish possible. We came up with this a few years ago and it finally eventuated recently through Ogilvy Singapore. 
The Kit Kat Chair Street Posters are now going up around Auckland. 
Money Managers are investment advisors and retirement planners. They wanted a campaign that sold the idea that there's more to retirement and old age than hanging out with your grandkids or playing golf.
This was done especially to feature in the 500th issue of NZ Hot Rod magazine. The magazine featured the original launch cover from the sixties, this retro style ad was the next thing you saw when you opened the magazine, keeping in theme.
This was a simple little copy tweak brief but we thought it had a bit of room for something a bit more crafted, especially considering the audience is winemakers, so I wrote some headlines and Jordan made them look pretty. All on a shoestring budget.
Auckland's Metro Magazine reformatted itself into a sleeker, narrower publication with a renewed commitment to deliver the serious investigative journalism that made it so popular. I came up with the line "Less Width, More Depth" to express this. As well as the print execution we also did a "special build" billboard where the billboard has depth, not width... 
A piece of DM to celebrate Chinese New Year and HSBC's involvement in The Auckland Lantern Festival. Fun way to make a bit of A4 interesting - it folded to form a lantern.
